God, ratings and distribution

An author’s cheat sheet for getting the right readers through the ratings

During my last trip, the GM of the hotel where we were staying finally admitted he’d been writing a mystery romance novel and invited my thoughts. I was thrilled for him and his forthcoming book! An Egyptian by birth, the man speaks seven languages, served as an executive at the Four Seasons in both Eqypt and London, his depth of experiences superb for writing not just one novel, but a series.

Everyone has a story to tell….

His foremost concern were the topics off-limits in many highly religious parts of the world. This was the opportunity for me to talk about book ratings, a subject that was completely invisible to me until about five years ago when I found myself rejected from a variety of marketing campaigns. After digging into the issue, I discovered my submissions didn’t have a ‘book rating,’ and until this occurred, I’d be prevented from participating.

What is a book rating?

It’s akin to the movie rating system in the EU or America. Several sites offer ratings, which require the submission of manuscript, but also the authors self-identified ratings in major categories. Once submitted, an audit team comprised of readers and editors validate the author-submitted ratings.

What’s rated?

Four-five general sections depending on the site/service: language (curse words), sexuality (same sex), sex (all kinds) graphic (gore). In each of these sections, a scale exists that one must select. At the end, the composite of the above places the book in a category that assigns a rating. If, upon editorial review, what the author has submitted proves incorrect, the rating of the author drops, so the honor system is tightly controlled and multiple offenses result in the author being rejected outright. In other words, one must be accurate.

Why bother?

Because an author (or publisher) wants the broadest distribution for the book. Years ago, major big box stores such as WalMart had different criteria (standards?!) than they do today. That said, Christian bookstores—which have maintained their revenue through the ebook trends—adhere to the rating system. If your book curses God or contains gore, it wouldn’t have been carried without a rating, but if your book is within the required parameters, it should be carried, and that requires a rating.

In terms of your time and effort, about 15 minutes of cut, pasting and uploading. If you have a library (say 5-7 books) it may take an hour or so. Get going by signing up and submitting a book. This guides you through the entire process. If you have a manuscript in .doc form, but don’t yet have (or know how) to convert it to an epub, mobi or other format, go the fastest route and sign up/use Draft to Digital (2 sections down)–it’s what I did years ago and saved me hours of pain!! Once in the D2D system, you can create all these formats for free, safe and then upload to MBC, Google Play or anywhere else requiring these formats. Plus, you have just created a massive distribution for your books!

What’s the “God” part?

Depending on the culture, the mention of deity, be it Heavenly Father, Allah, God, can be used reverently or as a curse. The former mentions are acceptable and not considered offensive, while “oh-my-G-D, or any other derivative) is the equivalent of the F-word. For instance, ratings will go 1-5 curse words, no “F-words” or no use of a deity. The next rating up will be 6-10 curse words, 1-5 F words, 1-5 G words etc and so on. You get the picture. If you want the broadest distribution for a mainstream work of fiction (think John Grisham) you’ll be judicious with language. On the other hand, if your work is graphic, the so too will be the language.

Once your book is rated, then the wide world of marketing programs and distribution is at your fingertips.

Which one to use?

My favorite is MyBookCave, both for ratings and then it has a distribution side. Promotions of all types, self-directed or opt-in for group promotions happen frequently in all types of genres, both free and paid. Specifically, for the reader, books can be free or paid, and for the author, some group promos are also free while others cost nominal amounts, such as $25.  


Unlike the major distributors, amazon, B & N, Kobu etc., MyBookCave requires epub and/or MOBI, along with PDF. For the broadest reach, have all three. This site can be run in conjunction with the Amazon, as well as other aggregators, such as Draft to Digital which I previously mentioned. Since I didn’t mention it before, D2D, is free to authors/publishers, and will allow you to reach 99% of the global ebook distributors in a single shot. Setting local prices is a single dashboard—the easiest and most effective ebook distribution site out there.

Google Play book catalog


Both MBC and D2D offer real-time reporting, just as Amazon or the others. For the publisher or author, it’s all at your fingertips, from uploading, sales, promotions and reporting. Go for it!