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The Overlooked Expert: A terrific guide for anyone looking to build a successful consulting business… (Prairie Book Review)
In a highly readable work that makes a convincing case to develop a client service business, Gerdes leads the overlooked experts together through a proven approach to realize their future. Drawing from her own experience and featuring several highly successful real-life consultants, Gerdes outlines why all overlooked experts, especially middle managers should consider the idea of freelance consulting a viable option. Gerdes began her own consulting firm, Business Marketing Group (BMG), in San Francisco after realizing she was stuck in the same position for quite a time and went on to consult not only for start-ups and Fortune 500 clients but also for the governments of Britain and Ireland.
Separated into ten sections, Gerdes covers everything from the initial discovery of an overlook skillset, determining if the skill had a value in open market, starting a business for little or no cost and realizing immediate income to expanding one’s business. Gerdes has an engaging, uplifting viewpoint and infectious spirit that should be appealing to middle managers stuck in uninspired jobs for too long or consultants burdened with uncertainty of today’s job market. She includes strategic insights, business rules to follow, compelling facts (a list of over 100 consulting vocations) and helpful tactics (how to pitch and negotiate fair deals with clients, how to recognize downturns patterns and prepare your firm) to make this book a master-class in how one can transform their skills into revenue. This is a fun, easy to read, and well worth the time invested.
Review published PBR Nov. 8, 2020
The Overlooked Expert
By Sarah Gerdes
Price $7.95 (USD) Paperback, $2.99 ebook edition