About

Pioneering entrepreneur & author

Before adding author to her resume, Sarah became an internationally recognized expert in the field of creating alliances, her successes featured in publications such as Fortune Magazine, Inc. Magazine, Entrepreneur and the Economist. As she honed her writing skills with magazine articles and her first novels, Sarah worked in the software industry, launching start-ups and helping take them public. By the time her first non-fiction work (and Harvard bestseller) was published by McGraw-Hill in 2002, she’d become a seasoned business development professional. Striking out on her own at age 27 by founding BMG, she’s gone on to represent the business development groups of Ireland and Britain, Microsoft, IBM, HBO, Amazon and dozens of fledging start-ups. Along the way, she has spoken at prestigious institutions around the world, including Harvard, MIT, Stanford and many centers for entrepreneurship. During this time, Sarah raised over $200M in capital on behalf of clients and written two dozen fiction and non-fiction books. Today, Sarah provides outsourced partner development services for clients in thirty-five industries, with a concentration in technology. Strategic partnerships include client raises, negotiation and sales and multi-pronged revenue generating distribution agreements.  Representative clients and deals include:

  • Creating multi-channel distribution strategy for eco-friendly paper products including private label, BTC, BTB and strategic investment (Nimbus Eco)
  • Creating partner strategy work for revenue generation through partner recruitment, activation and extension to measuring impact, satisfaction and return (Microsoft, Sony, HBO, IBM)
  • Creating partner infrastructure for multi-product taxonomy, programs, processes, and metrics (Network Appliance $250M to $1.5B)
  • Representing firms in partner identification, selection, investment and acquisition strategy (IBM acquisition of Tivoli, Amazon acquisition of Convergence)
  • Developing and implementing partner satisfaction-to-customer reach programs (Philips, US-Canadian Trade, Microsoft Exchange)
  • Creating, negotiating and closing complex licensing, joint development, joint venture, distribution, marketing and sales agreements (Microsoft licensing of Navigation Technologies (7 divisions), Premier Healthcare JD with Healtheon, MBE/UPS customer integration work, HBO master agreement with affiliates)
  • Proven track record of successful pitching, negotiating and closing partnerships in a short period of time on behalf of new/unproven companies (closed 35 partnerships on behalf of a client in six months including Wham-O, Jarden, K2, Line, Ride, JT Sports, BodyGlove, Mastercraft)
  • Developing pre-launch strategy for start-ups utilizing partnerships inclusive of manufacturing, development, distribution, sales and marketing components
  • Creating and delivering best practice process methodologies for growing businesses to scale from local/national to global (Network Appliance, Veritas)
  • Establishing executive partner advisory councils, (Global Travel Consortium representing 28 countries, Lockheed Martin)

Authoring work

In addition to her corporate work, Sarah is a bestselling, award-winning author of 22 books published in over 100 countries and three languages, several which have been optioned for film including Chambers. Six books have reached number one in their category. Her themes of perseverance, determination, hope and overcoming the odds carry through all genres. Her free-lance work includes dozens of articles written for Inc. Magazine, Entrepreneur, Alaska Airlines, Catalyst, Bellevue Reporter and many regional publications.

In both fiction and non-fiction, the themes of perseverance, determination and overcoming the odds carry are present. Sarah’s adult thriller-suspense are page-turners with romantic undertones, considered sexy with non-graphic content.

1992-1996 Documentum (went public, acquired by EMC)

Hired as a part of the original team of 10 to establish and grow the marketing and corporation communications department. Played a key role in developing the original vertical go-to-market approach and working with early customers to create beachhead wins. Developed and executed focused launch strategy and collaborated with channel and sales teams to create the local-global lead generation program. Hired the teams and created best-practice process methodologies for channel, lead generation, marketing communications and partnerships over the four-year tenure. Left to start BMG.

1991-1992 Founder, Editor-in-Chief ArtScape Magazine

Created ArtScape Magazine to serve the literary, performing and designing arts community of Portland, Oregon while working at PI Systems. As the publisher, lead writer and sales person, ArtScape was an advertising-supported publication, profitable from the first issue. Sold the business after a year due to being solicited by Documentum to join the start-up firm in Pleasanton, CA.

1989-1992 PI Systems (acquired by Handok Corp.)

Hired as employee seven to craft the go-to market strategy, position the company as the premier provider of pen-based computers and eventually position the company for sale. Created a vertical market approach for use of integrated, Motorola based product at a premier academic hospital (Stanford) and achieved national press thereby expanding the market reach. Developed relationships with early customers to ensure a successful launch, and secured the initial system integration partners for large-scale roll-outs, including the Atlanta, Georgia based Visiting Nurse Association (VNA). Leveraged relationship with state VNA to expand nationally to other VNAs, developed first partner aggregator model to be used for rapid company expansion. Assisted in the capitalization of the company by creating and pitching the international venture capital community in the Pacific rim, including Japan, Singapore, Malaysia and Korea. Managed the corporate communications for the firm, developing personal relationships with tier-one business publications such as Fortune, The Wall Street Journal and the top tier technology and vertical trade press and broadcasting stations such as CNN and ABC. Three years later, assisted in the sale of PI Systems to Korean based Handok Corporation. After the acquisition, started ArtScape Magazine.

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