Out of Print as of Nov 1, 2017. Replaced with the 10th Anniversary Edition

Find a niche and stick to it. If you can’t find one, create one.”

Analyst and consultant Tim Bajarin proffered these words of advice when Sarah sought his council about starting a consulting business. It officially marked the beginning of her consulting career in the nineties. After more than a decade spent perfecting the processes, tools and techniques Sarah used for hundreds of clients in over thirty industries, Sarah wrote the Overlooked Expert to provide others a roadmap for successfully starting and growing a business.