Instagram, Facebook & the conundrum of social media
The wide world of all things electronic is distracting, wonderful, irritating, fun, stressful and pays dividends. I guess that means it’s like most things in my life, family and hobbies included. My experience over the last ten years with the various incantations of apps has been largely disappointing, because I want results. In other words, if I want to talk to you (and you me) the phone is the best way to go. Deals don’t happen by text. Negotiations are done real-time, email employed when confirming what’s been agreed upon is necessary.
My data points are similar to other individuals who are continually trying to figure it out when to use what, and why:
Personally, I have an account, but probably wouldn’t unless it weren’t required for my business account. Again, I like talking more than sharing. Opinions, with the associated volatility of emotions seriously stressed me out. I can’t write fiction when I’m in that state of mind, and I certainly don’t have time to be surfing when I’m doing business.
Business…I do have an author account, but it’s largely ignored. That said, I found it was FB was very beneficial in doing one thing: driving traffic to my blog. What I did:
- wrote the blog
- linked the header and wrote a short note in the FB posting, along with an image
- the viewership/hit rates and time spent on my website skyrockets when I do that…and so I started employing this strategy around book launches, events, competitions, give-away’s and other business-related activities.
The only downside is when I fell off writing my blog (because I was actually writing or working on the business side) then the traffic to my FB page dropped dramatically.
Net: FB (for authors/businesses) can be very helpful if employed the right way.
Let me count the ways I used to love this app before it was purchased by FB. The primary reason I loved it (I’ll list the reason’s I still like it in a moment).
- I could control the timing of my content. what I posted was done at that moment
- the culture of IG is nicer, more interested in the images than opinions
- the focus is global, vs FB which tends by its nature to be more demographically US
Unfortunately, FB has ruined a few features…now they are offering up random postings at random times (which is beyond annoying). As a biz person and author, the last thing I want to do is annoy my followers with too many posts. Well, thanks FB. Now they annoy my followers for me…their algorithms just offer up whatever, whenever. It’s horrid.
That said, until something better comes along, I’ll keep using it. Here’s why.
- my book sales have a direct connection to certain posts. Seriously. It’s been about 2 yrs, and I post, on average, once a day, but at times, I’ve gone for 2 weeks without a post. In that time, I have been able to determine what images/text a) increase traffic to my site, b) increase ebook reading, c) invigorate print book purchases and more
- my holistic approach to how I market “my business,” which is multi-faceted, is completed by my website, Instagram and facebook
- Instagram seems to reach a completely different audience than FB. I could go into detail on this (and may do at another time) but suffice it to say that whereas I can track direct postings and sales from IG, I have no clue on FB. Even when I advertised on FB, I saw very little (as in, negligible) sales connections.
- Video on Instagram essentially increased my followers (and hence, book sales, event attendance) 30%. Seriously. I just recently started doing videos (I was scared. yes. I get scared), and it’s been dramatic.
- The ability to connect with people on an individual basis is really great. It’s nearly impossible to do with other apps of a similar nature, and I truly love seeing and hearing from ppl of all walks of life, all cultures and countries–and we are bound by common interests from inception.
Twitter…sigh. I abhor what I see on Twitter, and for that reason, only joined it about 2 weeks ago. I posted a bunch in a few days, realized it just wasn’t for me, and stopped. I’m not a politico, comedian, or other major personality that has the acumen or desire to engage in that world. Further, the demographic of the people on twitter doesn’t seem to connect with the folks I’m trying to reach.
If I had to make one observation about Twitter is that the people who responded to my (few) tweets were mostly international, which wasn’t surprising. My captions were of places I visited and used in my recent novels.
So this is a snapshot of what I’ve experienced. I’ll continue to explore and track other apps as the come about, but for now, I’m still a big fan of Instagram.