Instagram, Facebook & the conundrum of social media

The wide world of all things electronic is distracting, wonderful, irritating, fun, stressful and pays dividends. I guess that means it’s like most things in my life, family and hobbies included. My experience over the last ten years with the various incantations of apps has been largely disappointing, because I want results. In other words, if I want to talk to you (and you me) the phone is the best way to go. Deals don’t happen by text. Negotiations are done real-time, email employed when confirming what’s been agreed upon is necessary.

My data points are similar to other individuals who are continually trying to figure it out when to use what, and why:

Facebook:

Personally, I have an account, but probably wouldn’t unless it weren’t required for my business account. Again, I like talking more than sharing. Opinions, with the associated volatility of emotions seriously stressed me out. I can’t write fiction when I’m in that state of mind, and I certainly don’t have time to be surfing when I’m doing business.

Business…I do have an author account, but it’s largely ignored. That said, I found it was FB was very beneficial in doing one thing: driving traffic to my blog. What I did:

  1. wrote the blog
  2. linked the header and wrote a short note in the FB posting, along with an image
  3. the viewership/hit rates and time spent on my website skyrockets when I do that…and so I started employing this strategy around book launches, events, competitions, give-away’s and other business-related activities.

The only downside is when I fell off writing my blog (because I was actually writing or working on the business side) then the traffic to my FB page dropped dramatically.

Net: FB (for authors/businesses) can be very helpful if employed the right way.

Instagram

Let me count the ways I used to love this app before it was purchased by FB. The primary reason I loved it (I’ll list the reason’s I still like it in a moment).

  1. I could control the timing of my content. what I posted was done at that moment
  2. the culture of IG is nicer, more interested in the images than opinions
  3. the focus is global, vs FB which tends by its nature to be more demographically US

Unfortunately, FB has ruined a few features…now they are offering up random postings at random times (which is beyond annoying). As a biz person and author, the last thing I want to do is annoy my followers with too many posts. Well, thanks FB. Now they annoy my followers for me…their algorithms just offer up whatever, whenever. It’s horrid.

That said, until something better comes along, I’ll keep using it. Here’s why.

  1. my book sales have a direct connection to certain posts. Seriously. It’s been about 2 yrs, and I post, on average, once a day, but at times, I’ve gone for 2 weeks without a post. In that time, I have been able to determine what images/text a) increase traffic to my site, b) increase ebook reading, c) invigorate print book purchases and more
  2. my holistic approach to how I market “my business,” which is multi-faceted, is completed by my website, Instagram and facebook
  3. Instagram seems to reach a completely different audience than FB. I could go into detail on this (and may do at another time) but suffice it to say that whereas I can track direct postings and sales from IG, I have no clue on FB. Even when I advertised on FB, I saw very little (as in, negligible) sales connections.
  4. Video on Instagram essentially increased my followers (and hence, book sales, event attendance) 30%. Seriously. I just recently started doing videos (I was scared. yes. I get scared), and it’s been dramatic.
  5. The ability to connect with people on an individual basis is really great. It’s nearly impossible to do with other apps of a similar nature, and I truly love seeing and hearing from ppl of all walks of life, all cultures and countries–and we are bound by common interests from inception.

Twitter…sigh. I abhor what I see on Twitter, and for that reason, only joined it about 2 weeks ago. I posted a bunch in a few days, realized it just wasn’t for me, and stopped. I’m not a politico, comedian, or other major personality that has the acumen or desire to engage in that world. Further, the demographic of the people on twitter doesn’t seem to connect with the folks I’m trying to reach.

If I had to make one observation about Twitter is that the people who responded to my (few) tweets were mostly international, which wasn’t surprising. My captions were of places I visited and used in my recent novels.

So this is a snapshot of what I’ve experienced. I’ll continue to explore and track other apps as the come about, but for now, I’m still a big fan of Instagram.

 

 

Deleting comments on WordPress

This is for all the people like me who don’t blog for a living (as in, we don’t make money off it). I have yet to receive a comment indicating that a person has purchased a book or made a decision to hire me for a board position (or other) based upon a blog. As such, I rarely expect comments on my blogs…and in return, I rarely get them.

Good comments that is. What I DO get are thousands…and i’m talking thousands of “comments” an hour, but aren’t comments at all. They are robo-generated fishing, marketing or sales bots, comprised mostly of bad English, lots of key words and a few crude and/or otherwise unsuitable word choices.

This has been a growing wart that I’ve been able to ignore for months now, right up until this last week, when my former web site service company informed me that a photographer out of Las Vegas has been requesting I delete my backward links from my site to his. Huh?

Research was not what I wanted to do. I wanted to get in the tub and hand this over to my husband, the techie in the family.

“They are threatening to sue,” I said. Slight exaggeration. Clearly, someone in the marketing group at this photo studio got irritated (which I might say, must be very successful to have someone complaining about a backward link which ostensibly drives business). I then turn and leave and take my bath.

A half hour later, I get a tap on the door. Rog peers in. “It’s done.”

I was mystified, as I am with all things WordPress. I had looked for hours (ok, twenty minutes) to identify how to block and/or delete bulk comments. I have a short attention span. Apple has trained me well. If I can’t do it in 3 steps, I can’t be bothered. (It’s like what happens in the bedroom. Clothes off. In bed….you get the picture. 3 steps or i’m out).

In any case, I ask him what he did that I didn’t do. “I installed a plug-in.”

Ah. It goes under tools. it’s actually called “Easy removal of comments.” Then end.

Now I have 3 steps to removing all comments (once said plug-in was installed)

  1. go to Tools
  2. Click Remove
  3. Select all comments (and those pending)
  4. Click yes (ok. I was wrong. 4 steps).

Sadly, this means actual real, meaningful comments are also getting napalmed, and for that I’m sorry. If I had more time (or rather, more time from my IT support staff) I’d find a plug-in that allowed for a high-filter or qualified commentary (one that requires an actual account or something). Alas. I’m not there yet. I’ll get that when I actually do this for a living.

Tools graphic

Step 1: Select the Delete All Comments

Click both boxes- pending and posted

Step 2: (above) select posted and pending comments as a bulk action

final picture

The final result. It’s all gone! yeah to the spammers, tears to the legitimate commentators. I guess that’s what Instagram is for- immediate, unfiltered, actual responses (except for those randomly generated bots that is!).

Changes a comin

Somewhere between meeting Elvis and another Les Paul guitar slinging entertainer in the boarding line, it occurs to me that I should give readers a heads up that it’s time… Changes r a’comin.
It’s not like I’m having a sex change operation or going back to brown hair (the latter which would upset my mother more FYI), it’s about the blog, my websites and generally speaking all that is electronic in my life that drags me away from being sassy and writing to my hearts desire.
Bowing to the Gods in Los Angeles and my agent in New York I’m taking the leap to amalgamate three sites, two blogs and an Ecommerce site- into one coherent place of interest.
Know what I realized? My Ecommerce site is boring (even to me) and I don’t really like charging for things that I myself would attempt to get for free first (think agreements, contracts, marketing tools, sales analysis stuff) so I did what any middle age altruistic wanna be person does and I shut the site down and will be attempting to post tons of stuff for free. Isn’t that swell?
Next thing I did was completely blow up, for all time and eternity, my two other blogs. One for my business life (full of tips and things that I’m sure are repeated elsewhere but in not so sassy a fashion)- and my fiction book blog. Let’s face it. How much can be written around a single book? I wrote. I finished. The end.
Then I really got crazy and thought- heck.  Since I’m cleaning house I’ll just rid myself of the ball and chain called my personal Facebook page which is probably the reason my stinking cancer cysts came back- I mean, am I the only one that looks (when I try not to) at the boasting, the whining and the rampant plagiarism of other peoples witticisms only to sign off feeling morally superior (that I didn’t boast, whine or commit an unethical act) but still empty like a conch shell that has had my internals sucked out like a vacuseal in my anus?
So here’s the good and bad news. Let’s start with the bad, shall we? And pop that zit while we can. The bad is that the sassality will redirect u to a website and in fact, you might have to click Blog. Sorry for the inconvenience. Really. I hate  change (ok lie alert. I love change, ESP a new place to live, a new job, and back in the days or yore, a new boyfriend, ham instead of turkey on thanksgiving, but I digress)- I love change in just about every way but the beloved blogs I choose to read. When it comes to that, watch out sister, I’m a cat in a sack placed in water. Death is coming.
 
So what’s a reader to do? Well, watch with fear and trepidation and read- when the time comes. At least I’ve grown smarter- proving a modicum of intelligence. (Those of u who have been with me from the beginning know I idiotically transferred off blogger to WordPress then back and lost over 400 blogs and pictures- never have lived that down).
 
Oh, the good news- almost forgot. Because I’ve killed so many sites I have more time…to blog! Yeah baby. That’s what I’m talkin’ bout.