Nausea. Sweaty tension. That’s what the notion of creating 60 seconds worth of video for an on-line post does to me. Talking to 1,500 people? No problem. A room full of hardened executives? I got that. Me, in a car/train/dining room with a little video recorder? Heart-palpitating anxiety-ridden nearly comatose individual.
This isn’t a forum to work out my personal insecurities, tho it might do me some good. Let’s just skip right to the solution, because I tend to be a solutions-oriented gal. Within a week, I had three people in different corners of my life say the same thing.
- I need to “connect with people,” and the on-line, static means (FB, Instagram pics, this website) doesn’t do it and never will
- I need to show people my personality, voice and idiosyncrasies (e.g. realize that I’m human, see point #1)
- I need to share more wisdom and insight than I’ve been doing, not just a travelogue that ties back to my books
None offered up suggestions as to how I was going to overcome my irrational fears that followers would drop off like flies, further compounding my insecurities. I’m no Kardashian with legions of stylists around me. I’m essentially a working mom who is fortunate enough to continue providing business acumen to companies and writing while the kids are in school.
Still, I’ve spent my adult life telling others to hire the best counsel and then listen. So while these three weren’t hired (expensive friends aren’t in my budget) I had no choice but to follow their advice.
Here’s what happened. I asked for thoughts on topic, format and approach. I made an objective (on Monday I will start). I washed my hair (or did I? I don’t recall now), but what I did do was show my husband the first video. He vomited on it.
“You’re boring. Not smiling. Where’s the “real you?” he wanted to know. Hiding. That’s where. You see, I feel safe behind the non-smiling business face. It’s serious, which is what a business person is–unless with peers behind closed doors.
“Lose the business person. Be yourself. The one you are behind closed doors.”
Round two. I start laughing in the middle, because I can’t believe I’m doing it at all.
“Much better. Post it before you overthink about it.”
Now, what’s crazy is this: the video received over 150 views in less than 15 minutes. Do you know how long it takes any of my posts to receive that many likes? A few days. (No Selena Gomez am I).
Fast forward @2 weeks. My average video receives this many views in about this time. They are limited to 1 minute, and I think to myself that it’s easier to spend a minute watching than it is to read for 10 seconds.
Another thing. I’m always in my car. Why? It’s my quiet time. No conference calls scheduled, no dedicated writing time. No children, dogs, chickens…you get the idea. I may kill a moose while I drive in the snow, but hey, it will be recorded for posterity.
Lastly, the ties to my book sales in immediate and impactful. This follows on my last blog posting. After 5 video posts, I can legitimately say my book sales have gone up 40% over all, and compared to a static post, the numbers are 7x greater.
Does topic matter?
Not that I can tell. I’d like to say I have a marketing Jedi behind me, coaching me on what to say, but it’s not true (and I have this small thing about honesty. It’s important). I do keep a running list on my iPhone about key mantras, subjects and attitudes I have regarding success and life. Some of those things are in my business books–past and future–the short antedotes I can squish into 60 seconds, which isn’t easy.
I will say this: “active” videos aren’t as interesting to people. My skiing clip for example. Rog was convinced this would be cool–not so much. Viewers–at least those that follow me–seem to prefer words.
Connecting is cool.
With the objective of ‘connecting,’ out there, I wasn’t convinced it was going to happen. After this short amount of time, I can attest it’s occurring. The number of comments, along with the depth and level of emotion is incomparable to a static pic. It’s fulfilling, enjoyable and rewarding on a very personal level. To others who read the comments made–I suspect it’s also enlightening. The adage is proving true…when you share details, others will reciprocate. That’s a two-way connection that can’t be faked.
So am I still nervous? Yes. Do I take more than one video for each posting? Yes. On average 6. I talk a lot and always go over. Do I use a filter? Sometimes. Since I consider my posts more guerilla style than poised and professional, it works for me. I like the down and dirty, real life postings. Plus, I don’t have the time in my life to pretend like it’s my source of income–it’s free, to me and the viewer, which is probably the best part.